E45 Cream

If you’re on this site, you already know about e45. I thought not to list it since it seems to be the first prescription for many, but I turned away from e45 and came back to it later and was so glad I did. Perhaps the same could help someone else.

From memory, I felt e45 wasn’t working for me when I had severe eczema in my early twenties.

One weekend, in my thirties, I was travelling and forgot my moisturiser. I was in a small village in Scotland, so I picked up the only fragrance-free moisturiser: e45.

That day, I put a load of it on, and my skin changed within 24 hours; in fact, my husband commented on how young I looked! I felt it, too.

I’ve been using e45 ever since.

Zoe Ashbridge
Forever Fragrance Free Founder

I stopped using e45 cream for years. When I was about 31 I came back to it and I was so glad I did. I applied it about six times in one day as a face mask and it transformed my skin overnight. Naturally, I can't always do this many applications but when I do, it really helps.

E45 Cream is renowned for its ability to treat dry skin conditions such as eczema and dermatitis. It’s a trusted, fragrance-free moisturizer that soothes and protects skin. The cream’s non-greasy formula absorbs quickly, providing hydration and comfort. Suitable for all ages, E45 is a staple in skincare routines for those with sensitive skin.

How Does This Fragrance-Free Cream Smell?

E45 Cream has a neutral scent, free from added fragrances, ensuring it is gentle and non-irritating for sensitive noses and skin.

It does have a smell, but you would describe it as “like cream” or another boring descriptor. This is what you’re looking for when finding a fragrance-free product.

How to Use This Fragrance-Free Cream

  1. Cleanse the skin gently.
  2. Apply E45 Cream liberally to the affected area.
  3. Gently massage until fully absorbed.
  4. Use regularly for optimal results.

Tip: Apply immediately after showering or bathing while skin is still moist to help lock in moisture.

Bonus tip: if you find e45 helps you, try applying it like a face mask several times a day. This works wonders for me.

Where to buy

United Kingdom

E45 Cream 500g E45 Cream 500g Amazon Buy Now

United States

E45 Cream 500g E45 Cream 500g Amazon Buy Now

What's in it?

Anhydrous Lanolin Carbomer
Cetyl Alcohol Glyceryl Monostearate
Light Liquid Paraffin Methyl Hydroxybenzoate
Propyl Hydroxybenzoate Sodium Cetostearyl Sulfate
Sodium Hydroxide Water
White Soft Paraffin
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